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By John W. Payne (auth.), George Wright (eds.)

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Problem 7 (N=81). Which of the following options do you prefer: (E) a 25% chance to win $30 (42%) or (F) a 20% chance to win $45 (58%)? Let us examine the structure of these problems. 20 to win $45. Consistency therefore requires that the same choice be made in Problems 6 and 7. Second, note that Problem 6 differs from Problem 5 only by the introduction of a preliminary stage. If the second stage of the game is reached, then Problem 6 reduces to Problem 5; if the game ends at the first stage, the decision does not affect the outcome.

Multivariate risk aversion, utility independence and separable utility functions. Management Science, 22, 12-21. Rosen, L. , & Rosenkoetter, P. (1976). An eye fixation analysis of choice and judgment with multiattribute stimuli. Memory & Cognition, 4. 747-752. Russo, J. E. (1977). The value of unit price information. Journal of Marketing Research. 14. 193-201. Russo, J. , & Dosher, B. A. (1980). Cognitive effort and strategy selection in binary choice. Unpublished manuscript, University of Chicago.

Payne, Laughhunn, and Crum (1984) asked 128 professional managers to indicate preferences among pairs of risky capital budget proposals differing on two attributes. Of particular interest were the reponses to pairs of gambles that John W. Payne 14 had identical marginal probability distributions on the attributes. Fishburn (1965) and Richard (1975) have used preference between two gambles with identical marginal probability distributions on the attributes to define the concept of a multiattribute or multivariate risk attitude.

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