By Steven Watts
The true Hugh Hefner-the remarkable inside of tale of an American icon
"Riveting... Watts packs in lots of gasp-inducing passages."-Newark megastar Ledger
"Like it or now not, Hugh Hefner has affected we all, so I precious studying approximately how and why within the sober biography."-Chicago solar Times
"This is a enjoyable e-book. How may well it now not be? Watts goals to offer an entire account of the fellow, his journal and their position in social heritage. Playboy isn't any longer the cultural strength it was once, however it made a stamp on society."-Associated Press
"In Steven Watts' exhaustive, illuminating biography Mr. Playboy, Hefner's perfect for dwelling -- marked by means of his allegiances to Tarzan, Freud, Pepsi-Cola and jazz -- proves to be one of those gloss at the Protestant paintings ethic."-Los Angeles TimesGorgeous younger women in revealing poses; extravagant mansion events full of celebrities; a hot-tub grotto, based smoking jackets, and around rotating beds; the hedonistic pursuit of uninhibited intercourse. positioned those photographs jointly and a unmarried identify springs to mind-Hugh Hefner. From his magnificent release of Playboy journal and the dizzying enlargement of his relaxation empire to his fresh tv hit The ladies subsequent Door, the writer has attracted public cognizance and controversy for many years. yet how did a guy who's immediately socially astute and morally unconventional, half invoice Gates and half Casanova, additionally evolve right into a determine on the leading edge of cultural change?In Mr. Playboy, historian and biographer Steven Watts argues that, within the technique of changing into fabulously prosperous and recognized, Hefner has profoundly altered American existence and values. Granted exceptional entry to the guy and his firm, Watts strains Hef's lifestyles and occupation from his midwestern, Methodist upbringing and the 1st booklet of Playboy in 1953 throughout the turbulent sixties, self-indulgent seventies, reactionary eighties, and traditionalist nineties, as much as the current. He unearths that Hefner, from the start, believed he might overturn social norms and take the USA with him.This attention-grabbing portrait illustrates 4 ways that Hefner and Playboy stood on the middle of a number of cultural upheavals that remade the postwar usa. The writer performed a vital position within the sexual revolution that upended conventional notions of habit and expectation relating to intercourse. He emerged as the most influential advocates of a quickly constructing shopper tradition, flooding Playboy readers with photos of fabric abundance and a leisurely way of life. He proved instrumental-with his influential journal, syndicated tv exhibits, trendy nightclubs, swanky motels, and picture and musical projects-in making pop culture right into a dominant strength in lots of people's lives. paradoxically, Hefner additionally grew to become a debatable strength within the circulate for women's rights. even if advocating women's sexual freedom and their liberation from conventional relatives constraints, the writer turned a whipping boy for feminists who seen him as a prophet for a brand new type of male domination.Throughout, Watts bargains singular insights into the true guy at the back of the fancy public character. He exhibits Hefner's own dichotomies-the excitement seeker and the workaholic, the consort of numerous Playmates and the real romantic, the relatives guy and the Gatsby-like host of lavish events at his Chicago and la mansions who enjoys well-publicized affairs with a number of Playmates, the fan of life's easy pleasures who hobnobs with the Hollywood elite.Punctuated all through with descriptions and anecdotes of existence on the Playboy Mansions, Mr. Playboy tells the compelling and uniquely American tale of the way one individual with a provocative concept, a finger at the pulse of renowned opinion, and a fondness for his paintings altered the process sleek background.